1. Information We Collect
When you interact with Modern Gent (https://moderngentmedia.com), we may collect the following information:
- Personal information you provide: Name, email address, phone number, and other details submitted through our Typeform application
- Scheduling information: Data provided when booking a call through our scheduling system
- Service information: Details you share during your strategy call and styling, used to plan your photo session and to write your dating profile bio and prompts
- Photos: Photos taken of you during your photo session, both unedited and edited
- Automatically collected data: IP address, browser type, device information, pages visited, time spent on site, and referring URLs
2. Third-Party Tools & Services
We use the following third-party tools that may collect or process your data:
- Typeform: Application form collection and data processing
- GoHighLevel (GHL): Scheduling, CRM, and communication
- Meta Pixel (Facebook): Conversion tracking and ad optimization
- Vercel: Website hosting and analytics
Each of these services has its own privacy policy governing how they handle your data. We encourage you to review their respective policies.
3. How We Use Your Data
We use the information we collect to:
- Review and respond to your application
- Contact you about your application and booked calls (via phone, text, or email)
- Deliver our services, including your strategy call, styling, photo session, editing, and dating profile
- Improve our advertising targeting and website experience
- Send relevant communications about our services
- Comply with legal obligations
Photos: How we use your photos beyond delivering them to you, including whether we may use them in our portfolio or marketing: [PHOTO USAGE RIGHTS TBD]
4. Data Sharing
We may share your data with:
- Advertising platforms: We share conversion data (e.g., application submissions, call bookings) with Meta (Facebook/Instagram) and Google for ad optimization and retargeting
- Service providers: Third-party tools listed above that help us operate our business
- Legal requirements: When required by law, subpoena, or legal process
We do not sell your personal information to third parties.
SMS / Text Messaging Data: No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding aggregators and providers of the text message services.
5. Cookies & Tracking
Our website uses cookies and similar tracking technologies to improve your experience, analyze traffic, and serve targeted advertisements. These include:
- Essential cookies: Required for the website to function
- Advertising cookies: Used to deliver relevant ads and track conversions (Meta Pixel)
You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.
6. SMS / Text Messaging
We will never sell, rent, loan, trade, lease, or otherwise transfer for profit any phone numbers or personal information collected through SMS opt-in to any third party. You may opt out at any time by replying STOP. For help, reply HELP or contact [CONTACT EMAIL TBD].
7. SMS Opt-In & Messaging Details
When you submit an application on our website, you may be asked to provide consent to receive SMS text messages from [LEGAL ENTITY TBD] (Modern Gent). Here is how our SMS program works:
- How you opt in: By checking the SMS consent checkboxes on our opt-in form and submitting the form, you are opting in to receive text messages from us.
- Types of messages: You may receive application status updates, call and session reminders, service information, and (if you consent separately) marketing messages about special offers.
- Message frequency: Message frequency varies. You may receive several messages per week during the application process and onboarding, and periodic messages thereafter.
- Opting out: You can opt out of SMS messages at any time by replying STOP to any message. You will receive a confirmation and no further messages will be sent. Reply HELP for assistance.
- No purchase required: Consent to receive SMS messages is not a condition of purchasing any product or service from us.
- Rates: Message and data rates may apply depending on your mobile carrier and plan.
8. Data Security
We take the security of your personal data seriously and implement reasonable administrative, technical, and physical safeguards to protect it, including:
- Encryption: Data transmitted between your browser and our servers is encrypted using SSL/TLS protocols.
- Access controls: Access to personal data is restricted to authorized personnel who need it to perform their job functions.
- Secure storage: Personal data is stored on secure, access-controlled servers provided by our hosting and CRM providers.
- Third-party security: We use reputable third-party services (Vercel, GoHighLevel, Typeform) that maintain their own security certifications and practices.
- Regular review: We periodically review our data collection and storage practices to ensure they remain appropriate.
While no method of transmission or storage is 100% secure, we strive to use commercially acceptable means to protect your personal information.
9. Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: Request a copy of the personal data we hold about you
- Deletion: Request that we delete your personal data
- Opt-out: Unsubscribe from marketing communications at any time
- Correction: Request corrections to inaccurate personal data
- Do Not Sell (California residents): Under the CCPA, you may request that we do not sell your personal information
- GDPR rights (EU residents): You have the right to access, rectify, erase, restrict processing, data portability, and object to processing of your personal data
To exercise any of these rights, email us at [CONTACT EMAIL TBD]. We will respond within 30 days.
10. Data Retention
We retain your personal data for as long as necessary to fulfill the purposes described in this policy, or as required by law. If you request deletion, we will remove your data within 30 days, except where we are legally required to retain it.
11. Children's Privacy
Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal data from children. If we learn that we have collected data from a minor, we will delete it promptly.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of our website after changes constitutes acceptance of the updated policy.
13. Contact
For questions about this Privacy Policy or to exercise your data rights, contact us at [CONTACT EMAIL TBD].
Modern Gent, operated by [LEGAL ENTITY TBD]
[BUSINESS ADDRESS TBD]